The image of the city: Urban branding as constructed capabilities in Nordic city Regions
- Författare, redaktör eller annan roll
- Johan Jansson
- Dominic Power
- Organisation som författare, redaktör eller annan roll
- Nordic Innovation, Nordiska ministerrådet
- Publikationstyp
- Bok
- Språk
- Engelska
- Utgivningsdatum
- Utgivning
- Nordic Council of Ministers, Copenhagen
- Typ av innehåll
- Övrigt (populärvetenskap, debatt)
- Abstract (Engelska)
This project concludes that the problem with branding cities is that they are very diverse products that can be difficult to fit neatly into a marketing campaign. Even if one can fit a city into one or a number of campaigns, running such campaigns can be difficult to manage and sustain. However, eve...
- Antal sidor
- 41